Identity due to the Complex Market Structure
1) ‘Business Identity’ has become vague due to the businesses’ diverse strategy for change which had lead to homogeneity between the businesses with no particular differences
• Exclusively choosing to combine the strong points of different businesses without clearly bordering the differences between industries like the developed countries
announced that the population could fall from 127 million today to 100 million in 2050.
One thing is sure: the country is confronted with a rapidly aging population. Yet, people over sixty years of age brought up with consumer society have very different behaviors from generations that preceded them. They do not want to give up their status as consumers, even though their needs change. According
2) Meaning of veil through real example
In France at the moment there is a big controversy about the recommendation by a government commission and by the president, to ban the wearing of religious symbols such as the Islamic veil (the hijab) in state schools. The government declares that this proposed ban is in keeping with France's long tradition of secular education, and also that it would pro
● Effectiveness of capturing consumer attention
① Model : No a specified model, No celebrity.
자사제품에 대한 소비자의 자아 관련성을 높이기 위한 방법 중 하나인 '표적소비자와 유사한 모델'사용 (One method of increasing the self-relevance of its products for consumers is a using models who are similar to target consumers.)
▶Good
Among principle of G
ident through their constant innovation and through their motto of “Vorsprung durch Technik,” which means advantage through technology.
Audi, like BMW produces high class vehicles and targets the premium automobile market segment. Audi is showing strong performance in key markets. The [Appendix 2] illustrates Audi’s performance. The company is doing well in Europe and is gaining market sha
1. Intro
Open source software literally means that the source code of software is available. Open source software opens its source code to everyone so that it could be used, copied, and distributed with or without any modification and that may be offered either with or without a fee.
The open source community consists of individuals or groups of individuals who contribute to a particular open
Introduction
In today’s business world, multinational companies from various industries all around the world are expanding their global reach, carrying their products, brands and services to even the most remote corners of the world. They encounter business environments that vary not only from their country of origin, but also vary greatly from each other. For this reason, foreign businesses
1970년대 초반까지만 해도 홍보부서를 둔 대학은 2개 대학뿐이었다. 그 외의 대학은 주로 기획실이나 총장의 공보비서, 신문방송연구소 등 대학의 여러 조직에 분산되어 있었다. 1980년대에 들어서도 대학에서는 홍보라는 용어자체가 생소하게 여겨졌으나, 1980년 후반부터는 점차 홍보부를 두는 대학이
확장했다.)
(11) treaty : 조약
The president of the company signed the treaty.
(회사의 사장은 그 조약에 서명했다.)
(12) advent : 출현
The advent of computer changed many things.
(컴퓨터의 출현은 많은 것들을 바꾸어 놓았다.)
(13) consumer : 소비자
How will consumers be protected?
(어떻게 소비자들이 보호될 수 있을까요?)